Urban Series | Studio Zafir

In collaboration with Cadillac, we travel to Cairo to speak with the founders of Studio Zafir. A concept store that offers quirky homegrown products, it was set up by Nada Abdel Salam, Noha Zayed and Ahmed Kamel. The store also stock the  founders' T-shirt brand, Zafir which come in witty slogans referencing Egyptian pop culture and social issues.